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I believe there are only two types of people in the world - the watchers and the doers. Oh, and those that think they are one, but are really the other.

Wednesday, January 26, 2011

Degrees Of Delusion

How often do people get caught out thinking that their case is special? Businesses, or any organisations in need of some kind of advertising for that matter, need to make the customer feel like they are the only one worthy of attention. Make no mistake, this is simply a ruse, albeit a necessary one that keeps businesses afloat and organisations in people's minds.

The only thing I ask is that when the customer is in that moment of glory, treat them how you would like to be treated yourself. Yes, they may have made the purchase already, but not only will they come back and get their friends to be customers for you, but it makes life just that little more bearable for all of us.

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